All eyes are on the World Cup and South Africa. According to UNAIDS, 80 babies in South Africa are infected with AIDS during the time it takes to play one 90 minute match. This week we bring you five socially-minded enterprises and campaigns playing off the immense popularity of soccer and momentum of the World Cup to further HIV/AIDS prevention in Africa.
Wednesday, June 23, 2010
Social Enterprise of the Day – Africa Goal Campaign
Africa; Non-Profit
The so-called “AIDS Highway” runs along the eastern coast of Africa and earned its unfortunate moniker thanks to the demand for transactional sex from long-haul truckers along this route. The Africa Goal Campaign (AGC), in its second World Cup mission, chose to focus on the eastern highway from Nairobi, Kenya to Johannesburg, South Africa to raise awareness of HIV/AIDS. The premise is simple: the AGC team goes between small villages, many with very limited access to outside media channels, to screen short educational programs on the virus during screenings of World Cup games. The program draws on the immense popularity of the sport—and the tournament—to gather the community and educate people about HIV. It’s a smart targeting tactic—the largest sector of the football (or soccer, depending on where you are) audience is aged 15-49, the same subset that is also most affected by AIDS. AGC also pairs up with local NGOs to disseminate culturally relevant materials on HIV/AIDS education and prevention.
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